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New Style Rising, Health Leading | Fresh Products House 2024 Mid-Autumn Festival New Product Launch Conference Successfully Held
In this vibrant and lively June, Fresh Products House 2024
Mid-Autumn,
the new product launch and national marketing summit was grandly held on June 20 at the Mufan Hotel, Beijing Daxing International Airport.
The theme of this conference is "New Style Rise, Health First," where Zhenwei Group joined hands with several guests and partners from all over the country to witness this significant moment together.
This launch event is not only a grand display of new Mid-Autumn products but also a deep promotion of the new health concept, attracting attention and discussion from many industry insiders and outsiders.
At the beginning of the launch, a lively opening dance kicked off the event, quickly igniting the atmosphere on site.
Subsequently, Mr. Ge Yunbing, the brand founder of Zhenwei Group, provided an in-depth interpretation of the current state and trends of the 2024
Mid-Autumn Festival
consumer market, analyzing the competitive landscape of the current Mid-Autumn market, emphasizing the important role of health and innovation in consumer trends,
and stated that Fresh Products House, as an innovative brand of Chinese seasonal food, will closely follow market trends, always adhering to the concepts of innovation, health, and quality, providing consumers with a series of nutritious and delicious mooncakes.
(Mr. Ge Yunbing, brand founder of Zhenwei Group, shared on site)
Mr. Jiang Ping, Deputy General Manager and Marketing Director of Zhenwei Group, took the stage to elaborate on Mid-Autumn marketing strategies and product launches. He also highlighted the creative concepts and core selling points of the new products,
providing a unique interpretation and explanation of the Mid-Autumn new products carefully crafted by the team, allowing the guests present to gain a deeper understanding of Fresh Products House's Mid-Autumn new products.
(Mr. Jiang Ping, Deputy General Manager and Marketing Director, shared on site)
As the highlight of this launch event, the unveiling of new products was particularly eye-catching. Models dressed in elegant gowns walked down the runway holding new mooncake gift boxes, showcasing the elegance and charm of the new mooncakes.
Eight major series of gift boxes, eight styles of mooncakes, dozens of single product mooncakes, and a variety of flavors, from classic to innovative, each with its own characteristics, differentiating from a single mooncake category,
embodying creativity and wisdom, shining with inspiration and ingenuity, showcasing quality and pursuit, they perfectly blend tradition and innovation, presenting the brand's unique charm and style,
adding more beautiful choices for the upcoming Mid-Autumn Festival, and are sure to create a new wave in the market, meeting consumers' diverse demands for high-quality Mid-Autumn gifts.
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With the exciting new product launch ceremony successfully completed, the atmosphere on site reached a climax, with the new product observation and ordering exchange session,
the venue was bustling with people, the atmosphere was fiery, and enthusiasm was high, as many guests rushed to the exhibition hall to experience the unique aspects of the new products up close.
In the afternoon session of the conference, Mr. Chen Xianghang, a senior brand consultant of Zhenwei Group and co-founder of Wharton Beili, provided an in-depth interpretation of the evolution trends of the mooncake category.
He pointed out that as consumers' pursuit of health and quality continues to grow, the mooncake market is ushering in a new round of transformation. Fresh Products House is in line with this trend,
by developing trendier, healthier, and more delicious new mooncakes to meet consumer needs and gain market recognition.
(Senior brand consultant Chen Xianghang shared on site)
Next, Ms. Wang Zhifang, the marketing manager, shared the Mid-Autumn market promotion strategies. She emphasized the importance of precise positioning and innovative marketing, as well as conducting brand communication rhythmically and strategically in the market to grasp market trends and gain competitive advantages.
(Marketing manager Wang Zhifang shared on site)
Mr. Wang Fan, assistant to the marketing director, provided an in-depth explanation of the Mid-Autumn season policies, offering detailed ordering guidance and preferential policies to the distributors present.
(Assistant to the marketing director Wang Fan shared on site)
At the end of the event, the group prepared a sumptuous thank-you dinner for all the clients. Guests gathered together to celebrate this grand occasion. The lights were dazzling, laughter filled the air, and the lucky draw segment brought continuous surprises, pushing the atmosphere of the entire launch event to its peak.
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Working hand in hand, creating brilliance together! The Fresh Products House 2024 Mid-Autumn launch and national marketing summit concluded successfully. We will ride the momentum, forge quality with craftsmanship, and win the market with sincerity,
achieving new successes in the Mid-Autumn market, looking forward to a beautiful future, and anticipating our next gathering!
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