05-21
2026
ZENWLL has been awarded the “AAA‑Level Well‑Known Trademark Brand,” with its brand value reaching new heights!
On May 11, the “2025 Brand Day Trademark and Brand Development Conference,” hosted by the China Trademark Association, was held at the Great Hall of the People in Beijing. The conference was themed “Strengthening the Application of Trademarks and Brands, Cultivating Well-Known Trademarks and Brands.” Officials from the National Intellectual Property Administration, the State Administration for Market Regulation, and other departments, along with representatives from more than 30 renowned national enterprises—including ZENWLL, BILINLFEN, and Adopt a Cow—gathered at the event.
This conference focuses on three core agenda items: an interpretation of trademark and brand policy directions, an analysis of pathways for enhancing brand value, and a sharing of practical insights into global brand-building. Central to the event is the announcement of the 2025 AAA‑level evaluation results for well‑known trademarks and brands.
As the leading brand of premium nuts in China, ZENWLL has been officially awarded the “Well-Known Trademark Brand Evaluation Certificate” by the China Trademark Association, thanks to its market position as the national sales leader in the premium nut category for many years and its strong brand influence. It was also recognized as an “AAA‑level well-known trademark brand,” making it the only brand in this year’s nut category to be selected.
A relevant official from the China Trademark Association pointed out that the establishment of the AAA‑level trademark and brand evaluation system is a crucial step toward refining the quantitative assessment of brand value. Cultivating such high‑value brands not only strengthens enterprises’ international competitiveness but also generates a demonstration effect, driving coordinated upgrades across the upstream and downstream segments of the industrial chain and injecting new momentum into the development of a modernized economic system. Through evaluation and certification, enterprises are encouraged to accelerate the implementation of their trademark and brand strategies, achieve competitive upgrading, enhance supply‑side quality, provide consumers with high‑quality purchasing options, and further help Chinese brands expand onto the global stage.
As the only nut brand nationwide to be awarded the AAA‑level renowned trademark, this honor not only serves as strong validation of ZENWLL’s brand‑building achievements but also represents high recognition of its outstanding performance in category‑strategy innovation, premium‑quality control, and business‑reputation management.
Since its inception, ZENWLL has made it its brand mission to explore the mysteries of seeds from towering trees and to contribute to human health. Adhering to direct sourcing from premium core production regions worldwide, the company leverages a scientifically rigorous product development approach and meticulous operational capabilities to build a high‑standard product portfolio. It has also pioneered the industry’s “Six‑Ring Quality Control” system and, backed by intelligent manufacturing, innovative marketing strategies, and an efficient cloud‑warehouse system, continues to lead the high‑end nut category in China toward high‑quality growth.