05-21
2026
ZENWLL has reached a strategic cooperation with the Saudi Royal Date Industry.
On May 10, 2025, Mohammed Alyami, representative of the Saudi Royal Dates Factory, paid a visit to ZENWLL’s Beijing factory and formally signed a strategic cooperation agreement with ZENWLL Group. The two parties will further deepen their exchanges and collaboration across multiple dimensions, including the establishment of standards for high-quality date products, brand promotion, and market penetration, jointly advancing the continued expansion of Saudi royal-grade dates in China’s premium market.
Introducing Saudi royal‑grade dates to the Chinese market, helping elevate category‑level value perception.
ZENWLL has always adhered to the philosophy of “direct sourcing from core production regions + royal‑grade quality standards,” rigorously selecting premium dates from Saudi Arabia’s golden growing region, thereby bringing this time‑honored, nutritionally unique health food into the spotlight for Chinese consumers. Through ongoing product education, channel development, and consumer engagement, ZENWLL has not only raised awareness of dates in the Chinese market but also solidified their position as a staple in the premium food segment.
On this occasion, Mr. Mohammed Al-Aryami, representative of the Saudi Royal Dates Factory, traveled specially to China to conduct an on-site inspection of ZENWLL’s production system and quality-control standards, and he highly commended ZENWLL for its outstanding contributions in bringing Saudi royal‑grade dates to the Chinese market. During his in-depth visit, Mr. Al-Aryami, on behalf of the Saudi royal family, presented a letter of appointment to Mr. Ge Yunbing, General Manager of the ZENWLL Group, officially appointing him as the “Saudi Royal Dates Ambassador” in recognition of his proactive role in promoting high‑quality dates and fostering friendly exchanges between China and Saudi Arabia.
Strategic Partnership Upgraded: Co‑developing Date Palm Grading Standards and Strengthening the Bridge of Cultural Exchange
During the visit and exchanges, both sides unanimously agreed to take this collaboration as an opportunity to further deepen their strategic partnership and jointly contribute to the standardization of high-end date products. They will establish a joint working mechanism covering product grading, public education on nutritional value, and the development of consumption scenarios, thereby helping premium dates become a key component of China’s health‑focused consumer market.
Moreover, ZENWLL and the Saudi Royal Dates Factory aspire to use dates as a medium to build a new bridge for cultural exchange between China and Saudi Arabia. In the future, the two parties will launch a series of communication initiatives that blend culture and cuisine around the “story of dates,” enabling more Chinese consumers to learn about the history, culture, and health benefits behind this beloved fruit.
To further advance the implementation of cooperation between the two parties, ZENWLL has officially appointed Mr. Mohammed Al-Yami as “ZENWLL Food Honorary Advisor,” in recognition of his significant support in providing high-quality, royal-grade dates to Chinese consumers.
The Saudi royal family will provide ZENWLL with extensive resource support, establishing a model for high-quality date brands in China.
Under this cooperation agreement, the Saudi Royal Date Palm Factory also explicitly stated that it will, in the future, provide strategic-level resource support to ZENWLL across multiple stages—including date palm product selection, storage, transportation, and production processing—helping ZENWLL become a benchmark brand for high-quality dates in the Chinese market.
By building a more stable supply chain and a more standardized quality system, ZENWLL will continue to expand the penetration of its Saudi royal‑grade dates in China’s high‑end consumer market, guiding Chinese consumers along an upgrade path from “trying to get acquainted” to “daily health supplementation.”
This collaboration not only marks another significant milestone in ZENWLL’s global strategic positioning for high-quality nuts and dried fruits, but also once again underscores the deep mutual trust and solid foundation of cooperation between China and Saudi Arabia in the fields of civilian food trade and cultural exchange.
This collaboration with the Saudi royal family will not only further strengthen ZENWLL’s leading position in the date category but also set a new benchmark for popularizing high-quality nuts and dried fruits in China’s consumer market. Moving forward, ZENWLL will continue to focus on core categories such as premium nuts and dried fruits, refining product standards, enhancing market communication, and optimizing channel strategies, so as to bring more world-class nuts into Chinese households and make high-quality nuts and dried fruits a daily choice for a healthy lifestyle.