ZENWLL

ZENWLL Food Group’s own brand

ZENWLL

ZENWLL positions itself as a high-end nut brand in China. The brand was registered in 2008, focusing on nuts and deeply processed nut products, with its main offerings including mixed nuts, imported nuts and nut gift boxes, nut-based cereals and oatmeal, nut oils, nut powders, and other nut-related products.
Currently, it has maintained a leading position in the national sales of premium nuts for many consecutive years. ZENWLL carefully selects high-quality nuts from core production areas, adhering to the health‑focused principle of minimal or no additives, and continuously explores the mysteries of seeds from towering trees, contributing to human health and well-being!

Xianpinwu positions itself as an innovative brand specializing in traditional Chinese seasonal foods. Founded in 2001, it launches festive gift boxes tailored to the needs of younger consumers around time-honored holidays such as the Dragon Boat Festival, Mid-Autumn Festival, and Spring Festival—offering signature offerings like its “Fuyan Zongzi” for the Dragon Boat Festival, modern, health-conscious mooncakes for the Mid-Autumn Festival, and zodiac-themed limited-edition gift sets for the Spring Festival.
Currently, we have earned professional certifications as the “pioneer of the Fuyan zongzi category” and the “pioneer of the modern, health‑focused mooncake category.” Xianpinwu is committed to making traditional Chinese festivals healthier, trendier, and more delicious—infusing them with a stronger sense of ritual and inspiring more people to fall in love with Chinese holidays.

ZENWLL

ZENWLL Food Group’s own brand

Fresh Products House

Brand Honors

BRAND HONOR

In 2017, it passed the ISO 9001 quality management system and obtained HACCP certification; In 2018, it was honored as a “National High-Tech Enterprise”; In 2019, it received the honors of “Zhongguancun High-Tech Enterprise” and “Key Leading Enterprise of Beijing’s Agricultural Industrialization”; In 2020, it was recognized as one of the Top Ten Well-Known Brands in the Nuts Industry; In 2021, it won the Gold Award at the Monde Selection World Quality Awards; In 2021, it was awarded the honor of “National Key Leading Enterprise for Agricultural Industrialization”; In 2021, it was granted the title of “Specialized, Refined, Distinctive, and Innovative” SME by Beijing Municipality; In 2021, it received the First Prize of the Science and Technology Award from the China Food Industry Association; In 2021, it was recognized for its “Comprehensive Research and Industrialization Technology Development of High-Value Health Foods from Nuts” within the Chinese food industry; In 2022, it once again won the Gold Award at the Monde Selection World Quality Awards; In 2025, the ZENWLL brand was certified as having “led national sales of premium nuts for four consecutive years.”

false

Brand News

BRAND NEWS

ZHENWEI Premium Woody Oil | Light meals for the Dog Days—good oil to enrich every meal~

07-23

2026

ZHENWEI Premium Woody Oil | Light meals for the Dog Days—good oil to enrich every meal~

As Great Heat approaches, the humid heat rises, and the relentless high temperatures combined with moisture leave one feeling sluggish, weak, and with a sudden loss of appetite—just as the old saying goes, “Even without illness, one is three parts deficient.” To follow the principles of health preservation during Great Heat, the key lies in nourishing lightly and replenishing gently, eating plainly yet with moderation—not by fasting or avoiding food altogether, nor by sticking to bland, watery soups, but by consuming less oil—and choosing good oil. By discarding heavy, inferior fats and replacing them with a pure, light, and refreshing oil, you can preserve the natural flavor of your ingredients while enjoying light, effortless nourishment—this is the most comfortable way to eat during the dog days of summer. ZENWLL’s premium wood‑nut oil is crafted from rare mountain nuts, using a pure production process to unlock a light, smooth texture. With its refreshing taste and rich nutrition that won’t cause internal heat, it makes every home‑cooked meal in summer crisp, fragrant, and just right in terms of nourishment.

View Details

ZHENWEI Premium Woody Oil | Light meals for the Dog Days—good oil to enrich every meal~
ZHENWEI & Fresh Food House have teamed up to launch a new-style healthy mooncake, exploring the secrets of nuts and offering a light, nourishing gift for the Mid-Autumn Festival~

07-08

2026

ZHENWEI & Fresh Food House have teamed up to launch a new-style healthy mooncake, exploring the secrets of nuts and offering a light, nourishing gift for the Mid-Autumn Festival~

As the moon shines full on Mid-Autumn Festival, hearts are filled with warmth. In the past, we ate mooncakes simply for the festive atmosphere; today, we seek both deliciousness and health. ZHENWEI joins forces with Xianpinwu, leveraging years of expertise in nut-based nutrition combined with cutting-edge capabilities in developing modern, healthy mooncakes. By reimagining traditional Mid-Autumn treats, they infuse their signature global nut ingredients and proprietary nut oil‑making techniques into the baking process, shattering the conventional perception of mooncakes as overly sweet and greasy. With each bite, soft and chewy textures embrace togetherness, while light, nourishing flavors soothe body and soul.

View Details

ZHENWEI & Fresh Food House have teamed up to launch a new-style healthy mooncake, exploring the secrets of nuts and offering a light, nourishing gift for the Mid-Autumn Festival~
Fresh Products House, in collaboration with authoritative organizations, has issued the initiative “New‑Style Healthy Mooncakes for a Healthy China Festival.”

07-01

2026

Fresh Products House, in collaboration with authoritative organizations, has issued the initiative “New‑Style Healthy Mooncakes for a Healthy China Festival.”

As the Mid-Autumn Festival moon shines bright, the spirit of reciprocity prevails; mooncakes, a quintessential taste symbol of the holiday, carry deep emotional resonance and cultural heritage. Yet their high sugar, high fat, and high‑calorie profile has long posed a “sweet burden” for modern consumers striving for healthier lifestyles. When traditional festive fare collides with contemporary health aspirations, an industry-wide transformation—centered on a return to value—has emerged.

View Details

Fresh Products House, in collaboration with authoritative organizations, has issued the initiative “New‑Style Healthy Mooncakes for a Healthy China Festival.”
Led by state banquet master Xu Shunjun, Xianpinwu’s 2026 modern‑style healthy mooncakes usher in a harmonious duet of flavor and wellness.

07-01

2026

Led by state banquet master Xu Shunjun, Xianpinwu’s 2026 modern‑style healthy mooncakes usher in a harmonious duet of flavor and wellness.

The upper limit of a mooncake’s quality often hinges on its nuanced understanding of the ingredients’ natural flavors and its meticulous attention to craftsmanship. At the 2026 Xianpinwu Mid-Autumn New‑Product Launch, one name drew widespread industry attention: Xu Shunjun, a renowned Chinese state banquet master and former Executive Deputy Chef at the Diaoyutai State Guesthouse. As the lead developer of Xianpinwu’s new‑style, health‑focused mooncakes, Master Xu seamlessly integrated the exacting standards of state‑banquet culinary artistry with the “light‑nourishment” health philosophy, infusing the entire new lineup with an unprecedented level of professional expertise and uncompromising quality. This milestone marks a pivotal step forward in Xianpinwu’s journey of product innovation and refinement.

View Details

Led by state banquet master Xu Shunjun, Xianpinwu’s 2026 modern‑style healthy mooncakes usher in a harmonious duet of flavor and wellness.